Mixgraph

Set preparation is a messy combination of memory, music theory and hours spent moving between disconnected tools. The opportunity was not another library manager, but a calm creative workspace that could support a DJ before and during a set.

The product also had to earn trust. Recommendations need to feel useful without taking control away from the person behind the decks, and a sophisticated engine still has to read as simple in a dark, high-pressure environment.

I shaped the product around the real flow of preparing and playing a set: organise the idea, understand the journey, then make the next decision with confidence. Complex intelligence stays beneath a visual workspace that is immediate, legible and fast.

The brand, product language, interface system, web platform and mobile companion were developed as one connected experience. The proprietary decision logic is intentionally kept private; the public product is the proof of how quietly it works.

Mixgraph is a live product with an evolving community of DJs. It brings planning, discovery and in-the-moment support into a single focused experience across web and mobile.

More importantly, it demonstrates the full venture journey: finding the proposition, designing the interaction model, engineering the platform, launching subscriptions and continuing to improve the product from real use.